founded in wichita, kansas

YELLOWBRICK URBAN IS NOW BASED IN

GREENVILLE, SOUTH CAROLINA

and pursues projects throughout the southeast

Our work is hyper-local. We seek a deep understanding of a site and its community before committing to a project.

For that reason, most of our development work is focused in Greenville or within a day's drive, limited to markets in which we have established relationships with industry experts and local influencers. We seek markets with strong fundamentals -- population dynamics, economic growth, household formation, and development trends -- and submarkets within them that exhibit good urban form and strong opportunity. We typically focus in urban neighborhoods of the primary city in metros over 350,000 in population, but consider all opportunities in which we can apply our innovative place-led development model.

Our placemaking work is more varied. We have experience working in the downtowns of major cities, as well as small towns under 10,000 people. The key driving force for our placemaking work is community support -- both expressed desire among residents for improved public space experiences, and the commitment from communities to support public life on an ongoing basis. Most importantly, our placemaking work is community-led, with local partners down to the neighborhood- and block-level providing on-the-ground expertise and residents leading the change they seek in their neighborhoods.


 
 
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Alex Pemberton

President

BIO